New fashion trends are launched every season of the year. Freelance designers create new collections or lines for clothing companies or fashion houses. New fashion collections are usually composed of designs for different markets including high fashion and mass market buyers. A recent addition to this market is resort wear which refers to a collection of comfortable clothes suitable to wear all-year round. Lightweight materials like cotton, silk, microfiber, straw, or denim are examples of materials used for resort wear.

Freelance fashion designers commonly encounter challenges when promoting their own fashion line due to limited marketing resources and competition from other well-known designers. One inexpensive but effective marketing tip for freelancers fashion designs is to use printed marketing materials.  The following are examples of these materials.

Catalogs – Catalogs are ideal marketing materials for a new fashion line. They can feature photo images, graphics, and sketches of an entire collection complete with sample fabrics, descriptions of design concepts, and production techniques. Designers can make use of one catalog to combine images of high fashion, mass market, or resort wear designs or choose to print three separate catalogs for each. The collections can be further organized by daytime, evening, formal, or casual wear. Clothing stores and fashion houses also print specialized catalogs of new clothing collections with sizes and color variations. Customized catalog printing can be done through convenient and reliable online printing services.

Calendars – Calendars can be useful and memorable materials for marketing a fashion line. Each piece of clothing from a fashion line can be featured per month along with descriptions of its design concept, materials, accessories, and sewing techniques. They can also be printed marking specific fashion week dates for New York, London, Milan, and Paris. Customized calendar prints can be printed using the services of online printing companies.

Posters – Designers can print posters as high-impact marketing materials for clients. Due to their large formats, posters can feature images of several clothing lines complete with descriptions of design concepts, sizes, and fabrics used. They can show collections of matching shoes, bags, and accessories. They can also show swatches and sewing techniques. Conversely, fashion houses or clothing companies can print posters of an outfit from new fashion collections and post them in stores and malls. Commercial, online printing companies offer reliable and affordable poster printing services at discounted prices.