New fashion trends are launched every season of the year. Freelance designers create new collections or lines for clothing companies or fashion houses. New fashion collections are usually composed of designs for different markets including high fashion and mass market buyers. A recent addition to this market is resort wear which refers to a collection of comfortable clothes suitable to wear all-year round. Lightweight materials like cotton, silk, microfiber, straw, or denim are examples of materials used for resort wear.
Freelance fashion designers commonly encounter challenges when promoting their own fashion line due to limited marketing resources and competition from other well-known designers. One inexpensive but effective marketing tip for freelancers fashion designs is to use printed marketing materials.  The following are examples of these materials.
Catalogs – Catalogs are ideal marketing materials for a new fashion line. They can feature photo images, graphics, and sketches of an entire collection complete with sample fabrics, descriptions of design concepts, and production techniques. Designers can make use of one catalog to combine images of high fashion, mass market, or resort wear designs or choose [...]